Assessing the quality of revenue is essential in search fund acquisitions for achieving success. This article by entrepreneur Richard Augustyn highlights how Endurance Search Partners puts a strong focus on a methodical strategy that evaluates nine critical factors impacting upcoming revenue expansion. This assessment helps searchers and CEOs make well-informed decisions during the due diligence process, spotting risks and opportunities early, and maximizing long-term profits. He further discusses how the search fund community aims to improve overall outcomes and minimize surprises in the constantly changing acquisition environment by prioritizing revenue quality.